http://www.clearyjames.com/work daily 1.0 2023-08-07 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1429168075766-DSS5EVF83DGS8TUWB4T4/VODA+RTB.jpg Work Vodafone - Raising The Bar Art Direction, Design This campaign celebrated the efforts of Vodafone to raise signal strength in the UK. Working with Paul Pateman as an illustrator we created custom illustrations that let certain areas and people know that Vodafone was looking after them. ©GREY London Executive Creative Director: Nils Leonard Deputy Executive Creative Director: Vicki Maguire Design Director: Steve Davies Art Direction & Design: James Cleary Illustration: Paul Pateman https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376046554874-JELTZHHFRW2JOC8T5T5A/Jamesons.jpg Work - Jameson CRAIC, as told by Concept, Art Direction, Titles ‘Craic’ describes the friendly spirit of Irish conviviality, and the project for Irish Distillers was to create a short film capturing this spirit. We commissioned a young Irish poet to write a story based around the word craic, and filmed five Irish personalities reciting these words in the landscapes where Jameson whiskey was born. ©exposure Executive Creative Director: Mark Blenkensop Concept & Art Direction: James Cleary Copy: Thomas Hefferon Moving Image Director: Bullion Productions
 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1537280807002-NEZYRJI2QCR5LL3BOJNN/25.png Work https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1537280308616-RBC61309OWGGLHPDWA99/HTC.png Work HTC U11 global phone launch Art Direction HTC put out a global pitch request for the launch of an as yet un-named phone. After winning the pitch against some fierce international competition myself and 3 others from ForeverBeta were sent to Taiwan to work directly with the new president of HTC. The HTC 9 was a smash hit but the 10 had struggled so this was a key product launch. The phones were created with ‘layers of highly-refractive precious minerals, heated and bent using extreme pressure to create a liquid surface design’. ©ForeverBeta ©HTC Executive Creative Director: Matthew Saunby Creative Director (HTC): Jo Shieh Art Direction: James Cleary Creative: Adam Kirby Moving image Production and Direction: Do Something Studio Taiwan https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1655779933776-WH4AOD1CLXEVRF11VEST/Rotorua+-+find+your+element+3.jpg Work https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1655942775679-O3V9J2P2AFR2728IQ9FR/RED_MUD-2100-2+copy.jpg Work https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376048191068-XGOU540HLMHXXQ47RLJN/LevisVIP.jpg Work - Levi's London in Bloom Concept, Art Direction, Design Using the famous Levi’s rivet, this interpretation of a flower encapsulates the title of a Levi’s VIP event called ‘London in Bloom’. We released four illustrated stages of the flowers growth over the four days of the event. One illustration was chosen to create a printing block that was used on items from bags to blind embossed diary covers. ©exposure Creative Direction: Robin Ek Concept & Art Direction: James Cleary Illustration: Konstantinos Gargaletsos https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1691374181352-CCYMYTNDTA8CDCEVQAXM/FIFA_WomansWorldCup_23_Kirikiriroa.jpg Work https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1691377142816-4XM82NECZUBZFWTMEZPY/KUDOS_23.jpg Work https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1375696423712-LR1VWSIRQ5ZC74VZI6FA/Levi%27s+craftworkers.jpg Work http://www.clearyjames.com/art-direction daily 0.75 2018-10-03 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1537443876851-B2UUKEIRB39ISLAYC54S/LTA.png Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376306487498-CDVPPZJZT01SY46QFXSC/Martini-Racing2.jpg Archived 2 - Martini Racing Concept, Art Direction, Initial Design I took the creative lead in re-igniting the racing programme for Martini in 2013 as part of its 150-year celebrations. My design, which referenced the movement of wind over a car, was chosen as the official livery of a Porsche GT3 Cup which raced in the 2013 Porsche Mobil 1 Supercup series. The GT3 was used as a showpiece to announce to the world that ‘the stripes were back’. The car also made appearances at car shows including the Goodwood Festival of Speed and was featured this month on Top Gear! ©exposure Creative Direction: Robin Ek Art Direction & Design: James Cleary Additional Design: Pierre Ferrandez Production: Porsche Moving image Director: Tim Walker of Westbound TV Group Account Director (exposure): Amelia Baerlein Global Communications Director (Martini): Nadia Kokni https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1538586338543-LXA4JH6KSHVWLE2SARC4/85-873.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1537288340980-UC36BLWVIEQ9UG1NRVW5/25.png Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376049194905-HG3TT5DDZXA3VJOI9WSH/Claire%27s.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376049824753-HOK2R23O5KS2VAFA7SGZ/ClairesAW.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376052602077-0RK6IWUA8BC616HQPHGT/simu.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1375474749817-RPII2PRFKLGLFBE73BSP/Heineken+Health.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376518431095-VWT5G861DX25PMJZGSF4/Biba+1.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376518528226-CIMC6IW9F421YUTECKG5/JM1.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376518569964-TDEO0QUS3NFD4BVOU3CY/Levi%27s-Fame.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376518688667-FRV54WAHMJ0NBKS6IP2B/Duchamp+1.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1402414763911-DGXIYOYHEYTHO2J1KLH2/HSBC.jpg Archived 2 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1402413149086-AFRP7TKD18BZ5565LCSJ/Ryman+Text.jpg Archived 2 - Ryman Eco Design The brief was to launch the worlds most beautiful sustainable font to the world. My part of this project included designing elements for a film, website, PR and designing a poster along with 25 other creatives for each letter of the alphabet. Download the font here: http://www.rymaneco.co.uk ©GREY London Typface Design: Monotype Executive Creative Director: Nils Leonard Creative Director: Andy Lockley Design: James Cleary, Chris Chapman, Paul Reddington Creative Producer: Lucy Dunn http://www.clearyjames.com/archived daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376045087781-WI4HM1HMFRX1UDTNZ4HM/Bulmers.jpg Archive - Bulmers Experimenters Wanted Concept, Art Direction, Initial Design To stave off stiff competition from new players in the market, Bulmers were experimenting with new cider flavours, the first of which was made from crushed red berries and lime. I was part of a core creative team of two that devised a campaign based around the core idea of social experiments. Exposure won the pitch and Bulmers named their new product No17. The campaign played out across TV, outdoor, online, mobile, print, social media, PR and events. It was the most successful new product launch in Heineken’s European portfolio in 2012 and won the ‘Best-integrated Campaign’ award at the UK marketing awards. ©exposure Creative Direction: Simon Shaw  Concept: James Cleary & Robin Ek Art Direction: James Cleary & Robin Ek Head of Planning: Bambos Neophytou  Copy: Nikki Maltby Digital Art Direction: Simon Brown
 TV production: St Lukes
 3D asset production: Taylor James
 Group Account Director (exposure): Emily Wilks Senior Brand Manager (Heineken UK): Gareth Turner https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1429181826115-RR7P20KTW112C8OSTF5T/Times6.jpg Archive The Times Membership I took the creative lead in re-branding The Times Membership Programme. This included logo creation, animation direction and brand guidelines. I was also asked to oversee the implementation of these guidelines by The Times, which were used to produce material across TV, OOH, online and in print. ©GREY London Executive Creative Director: Nils Leonard Creative Director: Dave Monk Design Director: Steve Davies Art Direction & Design: James Cleary Production & Design: The Box Animation: Unknown https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1655784609321-4GBGRDCDM982Q6LGL7Q5/University+of+Waikato+1.jpg Archive https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376052717453-ZYE8NATQ9U2UZ79SNJZK/Fleeting2.jpg Archive https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376306191261-N24GD7273EMQQBWBFS7U/Martini-Racing.jpg Archive - Martini Racing Concept, Art Direction, Initial Design I took the creative lead in re-igniting the racing programme for Martini in 2013 as part of its 150-year celebrations. My design, which referenced the movement of wind over a car, was chosen as the official livery of a Porsche GT3 Cup which raced in the 2013 Porsche Mobil 1 Supercup series. The GT3 was used as a showpiece to announce to the world that ‘the stripes were back’. The car also made appearances at car shows including the Goodwood Festival of Speed and was featured this month on Top Gear! ©exposure Creative Direction: Robin Ek Art Direction & Design: James Cleary Additional Design: Pierre Ferrandez Production: Porsche Moving image Director: Tim Walker of Westbound TV Group Account Director (exposure): Amelia Baerlein Global Communications Director (Martini): Nadia Kokni https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376046310601-XXH0AXRCL5KVA64T19VN/SMS1.jpg Archive http://www.clearyjames.com/virbac-performance-ready daily 0.75 2022-06-21 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1655781033173-E7CUYDMBA86XWFJ61BNH/Virbac+-+performance+ready.jpg Virbac Performance ready https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1655781033173-E7CUYDMBA86XWFJ61BNH/Virbac+-+performance+ready.jpg Virbac Performance ready http://www.clearyjames.com/hustle daily 0.75 2022-07-18 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658116547912-I66ZB71JBTZSPQ8KCQQH/Untitled-1-01.png HUSTLE https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658116547912-I66ZB71JBTZSPQ8KCQQH/Untitled-1-01.png HUSTLE http://www.clearyjames.com/make-it daily 0.75 2022-07-18 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658116590061-IVFDH0W2DY4MYGR147CL/Untitled-1-02.png Make it https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658116590061-IVFDH0W2DY4MYGR147CL/Untitled-1-02.png Make it http://www.clearyjames.com/wise-just-a-thought-insomnia daily 0.75 2022-07-18 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658120086060-ZZSBBB48A77FD5UB7164/Website-04.png WISE - Just a thought - Insomnia https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658120086060-ZZSBBB48A77FD5UB7164/Website-04.png WISE - Just a thought - Insomnia https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658120091292-JX9TSFMINQ22PKE3GM0P/Website-05.png WISE - Just a thought - Insomnia https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658120094563-ITYI0V6D5DUHG9UKFL12/Website-06.png WISE - Just a thought - Insomnia https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1658120098807-O2IZ14S1RCKL66OV8CFH/Website-07.png WISE - Just a thought - Insomnia http://www.clearyjames.com/hello daily 0.75 2022-05-22 https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1376389539593-1WFXZTJY83RZPCMK2VES/Hello+4.jpg Contact https://images.squarespace-cdn.com/content/v1/51efe0f5e4b0fbbc062a9382/1375448564079-0ASBKXFL5MLRL1XD51VD/TPG.png Contact